The first virtual life simulator designed especially for girls is finally here: MyLife. MyLife is the first games console conceived by Giochi Preziosi exclusively for teenage girls, an exclusive new idea that combines the charm of virtual Fashion Dolls to young girls’ ever-increasing interest in videogames. MyLife incorporates the major trends of the moment: the success of electronic consoles and videogames, of Fashion Dolls and the collectable cards phenomenon. What makes MyLife innovative and particularly exciting is the chance to create a virtual alter ego with made-to-measure unique physical characteristics and personality traits. Every avatar is different from the others and each player can have fun making her live in a virtual world that can also be shared with friends. [...]

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